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BECK transforms
Video von Raimund BECK KG Wire Staples Company
- DACH+HOLZ International 2020
- Halle 9 211
Video-Informationen
BECK transforms
Why?
- We have innovation at product level
- We need transformation at brand level
- To shape a new face of our brand identity
How?
By rethinking
- The STRATEGY
- The STRUCTURE
- The LOOK
No REVOLUTION
But an EVOLUTION
To go BEYOND FASTENING
To create A SEAMLESS FASTENING EXPERIENCE
We change our LOGO
We change our COLORS
We change our FONT
No new brand
But a brandnew
BRAND IDENTITY
It’s about uniting our brands
To shape ONE brand identity
STRONGER TOGETHER
One TEAM
One LOOK
One LOGO
Of course BECK is more than a LOGO
BECK embodies
- PARTNERSHIP
- PIONEER SPIRIT
- PROBLEM SOLVING
- PRODUCT QUALITY
- PASSION & CREATIVITY
BECK is dedicated to
- THE FUTURE
- TECHNOLOGY
- THE PRODUCTS
- NEW IDEAS
AND
What it really takes to transform?!
YOU
Let’s transform BECK
-------------------
BECK is one of the world's leading fastening technology companies. The family business was founded in 1904. Today it is a globally active, owner-managed company with locations in Austria, Germany, Italy, Poland and the USA.
The rollout of the brand transformation will take place in fall 2019.
Why?
- We have innovation at product level
- We need transformation at brand level
- To shape a new face of our brand identity
How?
By rethinking
- The STRATEGY
- The STRUCTURE
- The LOOK
No REVOLUTION
But an EVOLUTION
To go BEYOND FASTENING
To create A SEAMLESS FASTENING EXPERIENCE
We change our LOGO
We change our COLORS
We change our FONT
No new brand
But a brandnew
BRAND IDENTITY
It’s about uniting our brands
To shape ONE brand identity
STRONGER TOGETHER
One TEAM
One LOOK
One LOGO
Of course BECK is more than a LOGO
BECK embodies
- PARTNERSHIP
- PIONEER SPIRIT
- PROBLEM SOLVING
- PRODUCT QUALITY
- PASSION & CREATIVITY
BECK is dedicated to
- THE FUTURE
- TECHNOLOGY
- THE PRODUCTS
- NEW IDEAS
AND
What it really takes to transform?!
YOU
Let’s transform BECK
-------------------
BECK is one of the world's leading fastening technology companies. The family business was founded in 1904. Today it is a globally active, owner-managed company with locations in Austria, Germany, Italy, Poland and the USA.
The rollout of the brand transformation will take place in fall 2019.