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Raimund-Beck-Str. 1
5270 Mauerkirchen
Austria

Phone / Fax: show
Phone: +[43] (7724) 21110
Fax: +[43] (7724) 211120

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BECK transforms

Why?
- We have innovation at product level
- We need transformation at brand level
- To shape a new face of our brand identity

How?
By rethinking
- The STRATEGY
- The STRUCTURE
- The LOOK

No REVOLUTION
But an EVOLUTION
To go BEYOND FASTENING
To create A SEAMLESS FASTENING EXPERIENCE
We change our LOGO
We change our COLORS
We change our FONT

No new brand
But a brandnew
BRAND IDENTITY

It’s about uniting our brands
To shape ONE brand identity

STRONGER TOGETHER

One TEAM
One LOOK
One LOGO

Of course BECK is more than a LOGO

BECK embodies
- PARTNERSHIP
- PIONEER SPIRIT
- PROBLEM SOLVING
- PRODUCT QUALITY
- PASSION & CREATIVITY

BECK is dedicated to
- THE FUTURE
- TECHNOLOGY
- THE PRODUCTS
- NEW IDEAS

AND

What it really takes to transform?!

YOU

Let’s transform BECK

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BECK is one of the world's leading fastening technology companies. The family business was founded in 1904. Today it is a globally active, owner-managed company with locations in Austria, Germany, Italy, Poland and the USA.
The rollout of the brand transformation will take place in fall 2019.